Before

Soft, polite, and forgettable. Everything blended together. No punch, no urgency, and no clear reason to book.

After

Calm, premium, and decisive. Clear hierarchy with stronger visual focus. The experience now matches the quality of Zen’s studio, capturing the culture and validating quality with social proof.

Before

Heavy on decoration, light on clarity. No clear hierarchy, weak value proposition, and nothing pushing users to actually take action.

After

Elevated personal brand styling for Imogen, clear positioning, confident messaging, strong visual hierarchy, and a homepage that immediately says who it’s for, why it matters, and what to do next.

Before

Unclear hierarchy made it difficult for shoppers to navigate effectively, and the passive brand felt generic and unengaging.

After

Retail-first and ruthlessly commercial. Clear promotional hierarchy, faster pathways to product, and content built around urgency and scale. Barbeques Galore now behaves like a serious e-commerce machine.

Before

Busy, generic, and trying to say everything at once. Looked like any other finance software site, with no clear leadership position or emotional authority.

After

Clear, confident, and unapologetically enterprise. Strong positioning upfront, simplified messaging, and visuals that signal scale, intelligence, and trust. Tao now presents like a market leader it is.

We designed the Smart SMS brand & site as a self-service product for non-technical users. In a crowded, commoditised messaging market, the site needed to be easily understand and build immediate trust, showcasing reliability without feeling like every other dull, utility-style SMS provider. We introduced a more human, energetic visual identity, while still signalling enterprise-grade credibility.

We designed Okushon’s brand & site to make a new ad tech SaaS product feel simple. With two customer types (publishers and advertisers) needing different paths, the UX had to clarify the offer fast and move users into their relevant journeys. We stripped the messaging back, and built a clean visual system focused on using UI diagrams to build trust and clarity.

We built the Petsy brand and site around pet insurance that feels human, transparent and genuinely trustworthy. The category is crowded and often clinical, so we created a warm, character-driven design system that puts pets, and their people, at the centre. Comparison tables, policy explanations and reassuring visuals help customers understand coverage, turning a dry product into something approachable and easy to buy.

We created Dáva Zmysel’s brand & site to make advanced tracking feel accessible to marketers of all experience levels. The product solves a frustrating problem, so the website had to communicate clarity from the first headline. The brand styling & colour palette were designed to be uniquely approachable, and trust was built through messaging & showcasing the UI, driving users straight to demo or trial with zero friction.